Instilling Creativity in Broadcast Media Design Students: Creative Processes in Applied Video Aesthetics

This article looks at the practical methods developed by the author, tested, and employed to try to instill creativity in Broadcast Media Design students’ in their video production practice. The article provides examples of activities used with undergraduate students in the Broadcast Media Design program module in a British university, and focuses on the process of gathering and devising various techniques, activities, and exercises to explore with students. The techniques discussed here have been borrowed and adapted from numerous sources, including the visual arts, digital media, as well as graphic and web design pedagogy, with some creativity and idea generation exercises from the business world, and others devised by the author herself. Previous teaching and experimentation led to the development of a set of methods intended to instill and develop creativity within broadcast technology students and their resulting video, advertising, and motion graphics projects.